Authenticity and expertise
Photo credit: Jane Bonin.
Bringing real talent
Hi, I’m Heather Benjamin. With nearly 20 years of experience leading many aspects of content marketing and publishing—from print to digital, from executive profiles to nonprofit news—I understand the nuances of diverse content needs.
As a content strategist, I have built article campaigns for products, events, membership, thought leadership, and more. Articles I personally write for campaigns perform approximately three times higher than baseline.
I’ve written and edited thousands of articles for the following industries and topic areas:
Architecture, engineering and construction
Education, credentialing and certification
Technical, scientific and medical
Nature and the outdoors
Historic preservation and adaptive reuse
Thought leadership and member promotion
Theater and fine arts
Matching your energy
Adapting my writing to different brand voices and for different target audiences is second nature to me. I’m able to provide strategic guidance for clear and actionable pieces—and to write new content, or perform a developmental edit of your existing content, to meet specific goals.
Looking for a light edit of a personal composition or a conversation that helps you clarify your approach to writing? I can do that too.
Why “Windowpane Content”?
As a fan of architecture and a photographer, I’ve always been particularly fascinated by windows—their design, their variety, their symbolism. I always wonder who has looked through this particular window, and what did they see? What was the view through this frame?
My goal is to provide my clients with content that shares a clear, defined view—one that is memorable and motivating for their readers.
